The value of a master’s program becomes clearer when students can see where it may lead. The International Marketing & Sales master’s program prepares you for a wide range of marketing and sales roles in international and digitally driven business environments.
Graduates work in areas such as international marketing management, digital marketing, business development and key account management in Germany and abroad.
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As a CRM & e‑commerce manager you design and run online marketing activities, manage customer relationships across digital channels and use data to optimise campaigns and online sales performance.
As a brand or product manager, you shape product and brand positioning, coordinate market-oriented strategies, and work across teams to create offerings that meet customer needs and support long-term business success.
As a digital marketing specialist or marketing analyst, you plan and evaluate digital campaigns, analyse customer and market data, and turn insights into actions that improve communication, performance, and growth across channels.
As an international business development manager you analyse new markets, identify growth opportunities and build partnerships in different countries, combining your marketing insights with strategic, long‑term sales development.
As an export or international sales manager (often called area sales manager) you are responsible for customers in specific countries or regions, negotiating contracts, visiting trade fairs and coordinating with marketing and logistics to grow sales in your territories.
Learn more about campus life in Münster, our several study spaces and the international community.
Check admission requirements and the application process for the International Marketing & Sales master.
