QuantitativeManagement Methods & International Value Chain Management combines analytical decision-making with a broaderunderstanding of how companies design and manage international value chains. InQuantitative Management Methods, students work with empirical research methods,forecasting models, segmentation approaches, and multivariate analysis to solvebusiness problems. In International Value Chain Management, they explore supplychain strategy, distribution networks, transport planning, and logisticsoptimization across cost, time, quality, and sustainability dimensions.
Go backAcademic Writing & Business Ethics is a mandatory 6 ECTS module in the International Marketing and Sales master's program that combines academic writing, ethical reasoning, and professional communication through seminars and case studies. It helps students build strong research, presentation, and intercultural communication skills in English or Spanish.
Go backInternational Marketing module combines research-based learning with practical project work. Students explore international market research, marketing strategies, global branding and pricing. They also learn about product and service management, international communication, while also working on complex business-related tasks in a real project setting. The module is taught in English and emphasizes critical analysis of scientific literature, discussion, presentations, and applied problem-solving in international business contexts.
Go backMarketing Conception & Data Mining combines strategic marketing thinking with analytical problem-solving. In Marketing Conception, students learn how to develop coordinated marketing objectives, strategies, and measures in both domestic and international contexts. In Data Mining, they work with empirical methods, software-based analysis, and machine learning tools to explore data and solve marketing-related problems. Together, the module helps students connect structured marketing planning with data-driven decision-making.
Go backMarketing Specialization & Key Competences gives students the flexibility to deepen their profile in different areas of international marketing and sales. Through elective courses such as digital product development, consumer behaviour, innovation marketing, negotiations, social media marketing, responsible AI, and career strategies, students can combine strategic, digital, entrepreneurial, and communication-oriented skills.
Go backIntercultural Management helps students understand how culture shapes perception, communication, decision-making, and collaboration in international business settings. The module introduces key cultural models and explores how intercultural issues affect leadership, teamwork, conflict, and marketing activities such as customer research, sales, and advertising. Through case studies, discussions, role plays, and reflection, students build the intercultural awareness and communication skills needed to work effectively in global marketing and sales environments.
Go backInternational Sales combines retail and B2B sales perspectives in an international context. Students explore topics such as channel management, market entry strategies, retail internationalization. They learn how to take efficient sales decisions, explore the selling cycle concepts, while also working with areas like sales force management, key account management, global account management, and digital or AI-driven sales tools. The module helps students understand how sales and distribution strategies are designed and managed across different international markets and business settings.
Go backInternational Commerce & Leadership gives students the flexibility to deepen their profile in areas such as leadership, e-commerce, innovation, marketing projects, sustainability, AI, and data visualization. Through elective courses, students can combine strategic, digital, and project-based learning with topics like customer satisfaction, innovation management, international economic relations, or marketing AI. The module is designed to connect international commerce with leadership development, practical problem-solving, and future-oriented business skills.
Go backCustomer Relationship Management & Online Marketing combines customer-focused relationship building with digital marketing execution. In Customer Relationship Management, students explore CRM strategies, customer analysis, loyalty management, multi channel processes, and the role of integrated CRM systems in marketing, sales, and service. In Online Marketing, they work with tools such as SEO/SEM, social media, e-mail, influencer and content marketing, while also learning how to design campaigns, build an online presence, and evaluate performance through analytics and KPIs.
Go backThe compulsory semester abroad gives IMS students the opportunity to study at a partner university in the third semester and gain 30 ECTS in an international academic environment. It is designed to strengthen subject knowledge, language skills, intercultural sensitivity, and personal development while helping students reflect on future career directions in an international context.
Go backThe International Project Study is an exceptional alternative to the mandatory semester abroad and can be taken only upon prior application and approval. Instead of studying at a partner university, students complete an internationally oriented project in a professional context, allowing them to gain practical international experience, reflect on professional growth, and connect their IMS learning to real-world project work.
Go backResearch Seminar prepares students for the academic work required in the final phase of the IMS program. It focuses on research design, literature review, scientific writing, source documentation, and the development of a well-structured research paper, while also introducing key research strategies, methods, and quality criteria in an academic research. In this way, the seminar helps students build the methodological foundation for their Master’s thesis and evaluate research critically and independently.
Go backThe Master Thesis allows students to conduct independent research on a topic related to international marketing, sales, or business administration. It focuses on developing a research question, applying appropriate methods, and producing a substantial academic paper that contributes to research or to a practical business problem. In this way, the thesis represents the final and most independent research-based part of the IMS program.
Go backQuantitative Management Methods & International Value Chain Management combines analytical decision-making with a broader understanding of how companies design and manage international value chains. In Quantitative Management Methods, students work with empirical research methods, forecasting models, segmentation approaches, and multiple analysis to solve business problems. In International Value Chain Management, they explore supply chain strategy, distribution networks, transport planning, and logistics optimization across cost, time, quality, and sustainability dimensions.
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Choosing a master’s program is not only about finding the right name. It is about understanding what you will actually learn, how the program fits your goals, and whether it can help you move toward your desired career.
Across four semesters within the International Marketing and Sales Master's Program at FH Münster, you study how businesses solve marketing and sales challenges in international, digitally driven markets. You take advanced courses in international marketing sales, customer relationship management, intercultural management, quantitative methods, social media and online marketing & more.
Besides practical oriented courses, a mandatory semester abroad / international project, and a final research phase with the master’s thesis & colloquium link these subjects to real‑world international marketing and sales practice.
The IMS program is designed for students who want to understand & learn how organizations create value, build relationships, and develop marketing and sales strategies across international markets.
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Winter Term
30CP
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Summer Term
30CP
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Semester Abroad
30CP
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Master's Thesis & Colloquium
30CP
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In the International Marketing & Sales Master's program, students learn by combining theory, application, and international experience to solve real business problems in global markets. Therefore, you will develop four main pillars:
1. Learn in an analytical way:
IMS helps students develop analytical thinking by combining marketing and sales with data, research, and evidence-based decision-making. Through modules in data mining, quantitative methods, CRM, online marketing, and research, therefore learning how to analyze problems, interpret insights, and make structured decisions in international business contexts.
2. Learn by doing:
You will not only study marketing and sales concepts in theory, but also apply them through projects, case studies, presentations, simulations, and practical assignments. Across the program, you will work on real business problems, create reports, video assignments, develop marketing concepts, analyze data, carry out projects with company partners, and later apply the knowledge again in the international semester or project study.
3. Learn internationally:
Internationality is part of both the content and the experience of the IMS Master's program at FH Münster in Germany. You will work with international marketing and sales topics, analyze markets across countries and cultures, develop intercultural competence, study in English, and apply gained knowledge in international contexts through the compulsory semester abroad or, in exceptional cases, an international project study.
4. Learn by collaborating:
You will not learn only individually, but also through teamwork, discussion, peer exchange, and group project work. Across the IMS program, you will work in teams on presentations, video assignments, project tasks, case studies, intercultural settings, and practical business challenges, while also learning how to communicate ideas clearly, coordinate tasks, and reflect on team performance.
Within the IMS Master's program you will develop strategic, analytical, intercultural, and communication skills that prepare you for international marketing and sales roles.
1. Strategic and analytical thinking
You will learn to analyze international markets, evaluate business situations, and turn insights into decisions. This will prepare you for roles where you need to plan campaigns, assess market opportunities, and make evidence-based choices.
2. Data and research competence
The Data Mining and marketing analytics knowledge aquired builds skills in working with data, interpreting patterns, and using tools such as regression, clustering, and machine learning. These skills are useful in career paths like marketing analysis, market research, digital marketing, and brand management.
3. Communication and presentation skills
Through presentations, written assignments, moderation, and project work, you will learn to communicate clearly and professionally. That supports future roles that require pitching ideas, presenting strategies, and working with stakeholders or international teams.
4. Intercultural and language skills
The IMS Master's program explicitly develops intercultural competence and advanced language skills, which are essential in international business settings. These skills will help you work across cultures, adapt messages to different markets, and collaborate in multilingual environments.